The final month of the year is a time for reflection – an opportunity to consider what the year has taught us. We spoke with our founder, Katja Rosasco, who shares her heartfelt thoughts on how we can learn to embrace imperfection as a natural and beautiful part of life.
Katja Rosasco founded Meishai in 2021 with a vision to create a new era of allergen-friendly, pure, and honest haircare products. But Meishai is much more than just products – it also reflects Katja’s unique perspective on beauty, one that inspires many to embrace their authenticity. With over 15 years of experience as a hairstylist in both Denmark and abroad, Katja has developed a profound understanding that beauty and hair are not just about appearances but about how we feel within ourselves.
Her philosophy is simple: beauty is not something to be perfected but something we discover within ourselves. It is often in the small, imperfect moments that we find the greatest meaning. Meishai serves as a reminder that we are already good enough, just as we are, and each product is crafted to support this philosophy.
In this journal post, Katja inspires us to find small moments of calm and reflect on the past year. And about appreciating ourselves and the lives we live, in all their imperfect and beautiful forms.
Katja, the last month of the year is often a time for reflection. Looking back, what has been your greatest lesson about beauty and self-love this year?
Looking back, I’ve learned that beauty isn’t about how something looks—it’s about a feeling, about how we feel within ourselves. One realization that has deeply resonated with me is embracing the process of aging with pride. Aging is a privilege—it means we’re alive. I believe it’s essential for us to support one another in aging naturally. There’s a unique beauty in accepting and appreciating the life we’ve lived and the marks it leaves behind. For me, aging signifies life itself, and that, to me, is a gift.
Meishai is known for creating allergen-friendly and thoughtful products that support well-being. How has your mission evolved over the past year, and what does it mean to you to create products that support both outer and inner beauty?
For me, it means everything to create products that are more than ‘just’ products. Meishai isn’t merely about haircare—it’s a way of viewing life, a lifestyle centered on embracing oneself fully. My dream is for our customers to be reminded of something bigger every time they use or see Meishai. I hope it serves as a gentle reminder that they are enough, exactly as they are. They don’t need to change to be worthy or beautiful but can instead embrace their authenticity.
Beauty is often perceived as something external, but you’ve previously mentioned that true beauty comes from within. How have you worked on discovering your own beauty this year, and what have you learned about creating calm and balance in a busy life?
I’ve been on an inner journey for years—a journey to find my way back to myself. It hasn’t been an easy path but one that required me to let go of the structures and narratives I had carried about how life and I should be. The hardest part has been learning to tune into myself and listen to what truly matters, instead of following what’s expected. Through this process, I’ve discovered a new depth in what life means. It’s not about how we look but how we feel. It’s not about what we have but how we live. This understanding has shaped everything I create with Meishai, because I know that true beauty begins within when we dare to live authentically.
For many, the holiday season can be a time of high expectations and busyness. What advice would you give our readers on how to find small moments of peace and self-care in December?
We set such high expectations for ourselves and each other, especially during the holidays. But perhaps we need to remind ourselves that life doesn’t have to be perfect to be beautiful. Every day, we have a choice: to focus on what we have or on what we lack. That choice is ours. For me, it’s about embracing imperfection and finding joy in the small things. One practice that has brought me immense clarity is writing down what I’m grateful for—a habit I’ve maintained every morning since I was 18. It helps me see all that I already have and to find joy in the moment, no matter what the day holds. And perhaps most importantly, understanding that a bad day is also part of a beautiful and fulfilling life.
As we look toward the new year, what do you hope people will take away from their journey with Meishai and their understanding of beauty and well-being?
Oh, my biggest hope is that everyone knows they are enough, exactly as they are. That we all learn to understand that beauty, well-being, and life aren’t about what we have but how we experience it—with ourselves and those around us. There’s no single answer to beauty or life. It’s a journey, a gift we’ve all been given, and it looks different for each of us. And perhaps the most important lesson we can carry with us is that life isn’t meant to be perfected—it’s meant to be lived, in all its imperfect and beautiful chaos.