Holiday letter from our founder, Katja

As this year comes to an end, our founder Katja shares a quiet reflection on Meishai, on how this year has felt – and on the people who have welcomed Meishai into their homes.

Dear All<3

As the year is coming to an end, I’ve been thinking a lot about how real Meishai has become.

Meishai started as something very close to my body and heart: ideas in my notebook, a need both private and professional, samples on my own skin, bottles in my own shower. Now these same products live in bathrooms and salons – on the other side of the city, the country, even the other side of the world. Sometimes I really have to stop and let it sink in.

There was a moment where I saw a photo from far away – a salon setup where Meishai stood next to brands I’ve known for years. It looked completely natural, like it belonged there. And at the same time, it felt almost unreal to me.

It’s a strange but beautiful feeling: something that came from such a personal place now has a life of its own out in the world. It makes me very proud, but also very humble. People are trusting us with their hair, their skin, their routines. That’s not something I take lightly.

This year has been a year of growing. There were delays, doubts, long nights and a lot of learning. But again and again, I was reminded why I started Meishai: to gently push my industry in a cleaner direction - to show that high-performance haircare can be allergy-safe and fragrance-free without compromise. To build something slowly and honestly, even when the world moves very fast.

December is our busiest time. There are orders, emails, planning and a to-do list that never really ends. At the same time, I want to feel the softness of this season – the candles, the slow evenings, the people I love.

I haven’t found a perfect balance between work and life. To be honest, the lines often melt together. My work is also my passion. It’s so challenging but at the same time so meaningful. I’m slowly learning that balance might not be a fixed point you arrive at once and for all – but can only exist because there is also imbalance, once in a while. And that has to be okay too.

This year I want my Christmas to simply feel present.
To truly be present in the places and with the people I’m with. That’s a kind of richness I crave.

I have no big plans for Christmas. This year we’ll spend it with our family in the countryside.

I find being present harder than ever in our time, with all the technology around us. At any moment, we can reach for a phone or a screen and suddenly be somewhere else entirely.

We also live in a time where constant fixing and improving has become an endless goal – and I feel so tired. I think more than ever a universe like Meishai is needed, where we don’t buy things to fix ourselves, but to embrace what is already there and already beautiful. How amazing would it be to be a company that sells beauty to make people actually feel better about themselves?

I notice how so much insecurity simply comes from not feeling “good enough”. But Meishai is on a mission to make sure everyone crossing our path is reminded that they are enough – and that they always were and always will be. The day we stop racing is the day the race stops.

Thank you for being a part of this journey – with Meishai, and with me. Knowing that our products live in your homes and showers, your stores and salons, and that our universe speaks to you, is something I never take for granted.

My wish for you this winter is that, in the middle of cold air and busy days, you keep returning to small pockets of softness.

Because in the end, all we have is this now.
Not the finished to-do list. Not the perfect plan.
Just this moment, and how it feels to be you inside it.

From my heart to yours: thank you for walking this part of the journey with me this year. You are the reason this universe feels alive.

I wish you and the people around you a soft, honest Christmas
and a New Year filled with more of what makes you feel truly alive.

With love,
Katja
Founder of Meishai